.STORE General Availability Starts Tomorrow
The .STORE landrush is almost coming to an end. At the time of writing 775 .STORE domains have already been registered. General availability will start tomorrow, on June 14th (4pm UTC). Prices for (non-premium) .STORE domains will be between $10 USD – $15 USD (depending on registrar; some registrars may charge much higher prices).
The .STORE extension is an e-commerce focused domain extension, launched by the Radix registry, with as goal to help brands create a dedicated URL for their online store. Radix is Asia’s largest new gTLD applicant operating plenty of new gTLDS such as .WEBSITE, .ONLINE, .TECH and .HOST.
Personally I’m not a big fan of the new gTLDs but I will tell you now that I intend to invest some of my money in this particular gTLD as I feel it will be a hugely popular extension. .STORE makes sense to me. After all, there’s around 12 million online stores in the world (and new ones going live every hour of every day) so in my opinion .STORE will be an extension that many new and existing businesses will be interested in acquiring.
Radix is also a registry that is known for promoting/marketing its TLDs so this should definitely help RADIX attain its goal of making .STORE globally accepted/used. I do realize that at this point it is still too early to know which new gTLD will have the biggest impact on the retail environment as they are a total of 3 new gTLDs that will be focused on e-commerce: .SHOP, .STORE, and .SHOPPING.
Below is a nice infographic regarding the e-commerce market (courtesy of LemonStand):