Google and GoDaddy Take TAG Pledge to Fight Ad-Supported Piracy
Two tech giants, Google and GoDaddy, joined up to TAG (Trustworthy Accountability Group) and have signed the “anti-piracy pledge”. TAG is focused on fighting ad-supported Internet piracy and tries to accomplish this by cutting off funding to piracy websites. Google and GoDaddy basically pledged that they will monitor their advertisement platform to make sure that none of their ads will be shown on any piracy/illegal torrent sites.
It’s nothing new that a lot of copyright holder groups in recent years made agreements with advertisers and advertising agencies with as main goal to prevent the display of ads on piracy sites so those sites will make less money. TAG, a relatively new player in the field, assists with these efforts by coordinating an Anti-Piracy advertising program. Several large companies, such as 21st Century Fox, American Express, ComCast, Kellogg’s, Walmart and Warner Bros, have already signed up with TAG. Now Google and GoDaddy have as well.
Google has signed on as an advertiser by taking the Pledge. They are also actively working to become a self-attested DAAP for their ad delivery services. By signing the pledge both companies agree to “take commercially reasonable steps to minimize the inadvertent placement of digital advertising on websites or other media properties that have an undesired risk of being associated with the unauthorized dissemination of materials protected by the copyright laws – TAG Spokesman
Summarized this means that in the near future the Google and GoDaddy advertising platform will work closely with TAG certified partners and once they are certified as a DAAP (self-attested Digital Advertising Assurance Provider) Google and GoDaddy will be able to put a “Certified Against Piracy” seal on their website.
To become certified Google and GoDaddy will each need to pay a registration fee of $10K and another $10K will be required simply to carry the “Certified Against Piracy” seal. Pretty steep if you ask me. Smaller businesses however can apply for these costs to be waived.