Be The Master Of Your Domains With Your Own Landing Pages
In 2010, when I started out with domaining, I didn’t have my own landing pages. All the domains that I purchased back then I would simply park at Sedo. The sales were slowly pouring in after my first few months of domaining but I was sure that I could do a lot better. So I decided I would build my own landing pages for my domains and I would do it for 3 important reasons:
- I wanted to be in control. I wanted to build a smooth user experience. To be able to use my own sales pitch and decide how my landing page would look like.
- I wanted to get rid of the middle man. I didn’t like that I had to pay commissions. Just like anyone I wanted to make as much profit as possible.
- I wanted to be able to optimize my landing pages by doing A/B split testing and I wanted to have detailed stats about my visitors. Where are they coming from, what website are they going to after they leave my landing page, are they returning to my landing page at a later date,…
The problem was that back in 2010 I didn’t have much web design experience. Luckily I was always fascinated by web design so I did know how to create my own web page and figured that my limited knowledge at the time would be enough to create a landing page template for my domains.
Throughout the years I made a total of 4 versions of my landing pages, which I will describe below.
Version 1 (Mid 2010 – End 2011)
Description: My first landing page template I created around June 2010. As I said before I didn’t have much web design experience back then so I just looked for a free template on the web and customized it with the limited HTML and CSS experience that I had. I added a BIN, a lease option and a make offer option to every landing page. I tried to focus on making it user-friendly as well, explaining to the potential buyer what to expect after a purchase or a lease. And I put some relevant affiliate banners on the page for some additional revenue.
Performance: The landing pages did amazing. After a little bit of optimizing I sold almost 3 times more domains in the same period of time compared to parking them on Sedo. I’m sure that’s partly the result of other factors such as me learning the ropes and buying better domains as time went by but I feel the landing pages did have a positive impact on my sales. And more importantly, for every sale that I made through my landers I paid no commissions!
What I did wrong: I wouldn’t recommend putting “domain coupon” banners on your landing page as it distracts the potential buyer away from your primary goal, to sell your domain (but back then I thought it would be a good idea).
Version 2 (Beginning 2012 – Mid 2013)
Performance: The results were pretty good. After optimizing this template I sold 15-20% more domains compared to my previous landing page.
What I did wrong: Responsive web design (optimal viewing and interaction experience across a wide range of devices, such as iPhones and iPads) started to become more and more popular around the time I created my second version but I did not take advantage of this upcoming trend.
Version 3 (Mid 2013 – Mid 2015)
Description: This time I wanted to make sure my landing page was responsive as well. I also wanted to use more or less a similar design compared to version 2 and for the first time I started using my new website logo (the orange super hero) on my landing pages. I integrated my script, that randomly showed 4 domains from my portfolio, in this new version as well. I got rid of the make offer option as I did some A/B split testing and came to the conclusion that in my case my sales were much more frequent when using a BIN approach.
Performance: My yearly amount of domain sales went up by a whopping 35%. I also started to get a decent amount of mobile sales (people buying from their smart phones, iPads, etc..).
What I did wrong: My main website and my landing pages, despite the fact that they both used the same logo, still looked too differently, as if they were not from the same company.
Version 4 (Mid 2015 – Now)
Description: With my latest version I integrated all the functionalities from version 3 but I also added the possibility to pay through Escrow (instead of just Paypal), I added a payment plan option, a “Featured Domains” section, a sharing widget and I improved my sales pitch. Also important to mention, my landing page finally got the same kind of design as my main website. If you want you can check out this landing page live.
Performance: I’ve used my latest version for less than a year but already the landing pages are outperforming my previous version(s). At the end of the 1st year of using them I will have detailed statistics.
So how to create your own domain landing pages?
If you’re a web designer things are easy. But I assume most of you are not. There are however 4 easy ways to get started with creating your own landing pages.
1. Buy a domain portfolio theme
Themeforest.net has a lot of domain portfolio themes which you can use to build your own domain landing page without having to know HTML or CSS.
2. Use an online landing page builder
LeadPages.net and ClickFunnels.com (free 14-day trial) are 2 popular sites that, for an affordable monthly membership, will let you build amazing landing pages for all kind of purposes. They have a drag and drop landing page builder, tons of ready to use templates which makes building landing pages a breeze and a build-in A/B split testing tool.
3. Let a web designer build one for you
Freelancer.com is a great site that you can use to find experienced coders and web designers to build a domain landing page template for you.
4. Use domain name management software
With Efty you can manage your complete domain portfolio. That also comes with the possibility to create your own domain sale landing pages.
I hope I gave you enough motivation to start making your own landing pages and start reaping the benefits. If you have additional ideas on what functionalities would be great to have on a personal landing page (which was not yet mentioned) feel free to share 🙂